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PorterHouse Media’s Steve Porter set to Fire Up ‘Midnight Madness’

Champaign, Ill.-The University of Illinois men’s basketball team will host Illini Madness on Friday, Oct. 15, at Huff Hall, with doors opening at 10 p.m. The event will be free and open to the general public.

“Two of my goals for this year’s Madness event were to place a strong emphasis on student attendance and create a very loud and energized atmosphere for our players to enjoy,” Fighting Illini men’s basketball coach Bruce Weber said. “We believe Huff Hall is the best place to make that happen. We’ve seen tremendous growth in student season tickets the past two years, so having Illini Madness right in the heart of campus at Huff also is a nice reward for the Orange Krush and other Illinois students who buy season tickets.”

Much of the volume at Illini Madness will emanate from DJ Steve Porter, one of the nation’s most popular club DJs. A huge sports fan, Porter decided to combine his love of sports and music in a cutting-edge manner that has made him one of YouTube’s biggest sensations. His YouTube videos have been viewed more than 20 million times.

The popularity of Porter’s videos has led to work with many well-known brands. Porter, of PorterHouse Media, created the 2010 NBA Playoffs television ad campaign and his work for ESPN includes video remixes for Sunday NFL Countdown and SportsNation, among other projects. Porter’s work as a DJ includes appearances at Lollapalooza, Miami’s Ultra Music Festival, and the Coachella Valley Music and Arts Festival.

“We are excited to add one of the nation’s top DJs to Illini Madness,” Assistant Director of Athletics Chris Hanna said. “Steve Porter has created a very unique niche in music, sports and technology. Illinois students will love the electric atmosphere Porter creates inside the confines of Huff Hall.”

Illini Madness will feature the shooting contest and dunk contest fans have come to expect from the Fighting Illini. Player introductions will be followed by the traditional scrimmage that marks the first practice of the year.

Doors will open at 10 p.m. and the event will begin when the building reaches capacity. That start time incorporates the time it will take the Division of Intercollegiate Athletics to clear the building and prepare Huff Hall for Illini Madness following the Illinois-Purdue volleyball match. That match begins at 7 p.m. and should end around 9 p.m. Illinois officials anticipate fans will begin lining up for Madness early due to the building’s limited capacity of less than 4,500.

Additionally, the annual Orange & Blue Scrimmage will be enhanced this year, allowing people that cannot attend Illini Madness to see some of the popular Madness elements. A shooting contest and dunk contest will be added to the Sunday, Oct. 24, Orange & Blue Scrimmage along with enhanced player introductions. Tickets for that event are on sale now for $10 at

PorterHouse Media’s Fall 2010 Works Are Heating Up

The Fall of 2010 has has brought in a diverse body of work for the PorterHouse Media team, so keep your eyes and ears peeled here and on our clients TV shows and websites as the fresh goods are delivered.

PH Media fave ESPN has contracted us for a series of segments for their “NFL Countdown” show that airs at 11AM EST every Sunday during the NFL season.

E! Entertainment Television has also returned to the mix, with PH Media being tapped to put one of the most watched talk shows, “Chelsea Lately,” and add some fun to the already hilarious host, Chelsea Handler in a series of TV spots.

PH Media has also just wrapped a very special NFL coaches remix project for Victor 1, that will include: Mike Ditka, Rex Ryan, Sean Payton, and Mike Singletary.

These are just a few of the many exciting projects kicking off this Fall, stay tuned for more updates!

Lollapalooza Day 2 via The Chicagoist

“We started our day online with Steve Porter, a prolific DJ who seemingly never stops making remixes or productions of his own. Despite the droves of hungover people trudging about, Porter energized the crowd with an airtight mix that incorporated some visuals as well. It was a promising start to a long day ahead.” The full story can be read here.

Dallas Sports Radio KTCK Interview

PorterHouse Media’s principal founder, Steve Porter was interviewed on Dallas Sports Radio station KTCK on Monday August 2, 2010 to discuss all things Press Hop and Sports. Click HERE for the link to listen to the interview.

Steve Porter and PorterHouse Media on the Front Page of

Big props to PH Media founder Steve Porter today, Chris Walsh, writer for had this to say:

“As the NBA conference finals wind down and the 2010 championship finals take shape, the league has rolled out the last piece of its “Amazing Is…” postseason campaign which was pulled together with the help of DJ Steve Porter and the NBA’s ad agency Goodby, Silverstein & Partners.”

The full article can be read here.

Coachella 2010 Wrap-Up

PorterHouse Media along with Steve Porter & Perry Farrell had an AMAZING experience at this year’s Coachella Festival.

Steve Porter: Performing with Perry was amazing! I had to pinch myself because I have so much respect for him and was into Jane’s Addiction when I was ten years old. We had a blast, I mixed between tracks he was performing live and tracks that I had produced. We’ll be performing again at Lollapalooza in August, and we’ll be debuting some new original material then as well.

Steve Porter & Perry Farrell at Coachella 2010 (Photo by Jason Lobel)

Check out more of what Steve told The Huffington Post  here.