articles

(Monday 22 August 2011)

Remix Your Brand And Engage Your Customers With Videos That “Stick”

Unique Advertising Option Helps Brand Advertising Go Viral

Customers grow more discerning with each passing day. In a crowded marketplace it can be hard to get your brand or image to stick out in a crowd.  How can you make sure you get noticed over your competitors?  How can you ensure that you make a lasting impression on potential customers?  Perhaps it’s time for a new approach.  It’s time for an approach that is fresh, unique and memorable.  It is time to for an approach that will take your brand to a different level.  It’s time to remix your brand.

What is remixing your brand?  It’s using cutting-edge audio and visuals to create a unique and effective advertisement for your business.  PorterHouse Media specializes in striking, fast-paced music-video remixes that give any brand an engaging, fresh edge.  Remixed videos stand out from the competition and make lasting impressions on customers, drawing repeat views and measurably increasing brand recognition.  Viral videos increase the exposure and effectiveness of an advertisement exponentially compared to traditional marketing, allowing your customers to do much of your advertising for you and generating the valuable word of mouth feedback that can sky-rocket your business.  PorterHouse Media consistently delivers thoughtful, creative content for any project and produces segments that induce an immediate impact on audiences, giving an immediate boost to any brand’s “cool.”

Founded by world-renowned DJ Steve Porter, PorterHouse Media is a full-service multi-media production company on the cutting edge of viral marketing and advertisement.  PorterHouse Media has worked with companies from ABC and Maxim Magazine to the NBA and VH1 to provide exciting and engaging media that demands customer attention.  PorterHouse Media has pioneered this unique new means of advertising and marketing. It has proven to be a valuable and competitive strategy that is creating a new revolution in reaching customers.  They pride themselves on creating one-of-a-kind content that excites, inspires and entertains.

PorterHouse has already earned a distinct reputation for its infectious, cutting-edge content and ability to generate word of mouth enthusiasm.  The extreme buzz they are able to breed for any brand or company, along with their progressive media, has had them stand from the start.  Their unique approach has created a fresh and exciting way to add buzz for your company and keep your message echoing long after the music stops.  PorterHouse Media is the place to turn when you need to crank up the volume and get your message heard.
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(Wednesday 3 August 2011)

DJ Steve Porter’s PorterHouse Media Continues To Break New Ground In Just Second Year

ESPN, Wheaties, FedEx, E! Television, Puma . . . The List Of Clients Just Keeps Growing

DJ Steve Porter began producing music at the age of 16, and at 21 in 1999, was discovered by Chris Fortier and signed to Fortier's Fade Records label.  Since then, he has toured the world extensively on DJ tours, and has released numerous remixes and original productions – many of them among the most-viewed viral videos of all time.  Porter consistently ranks among the worlds top DJ's in numerous polls.

But it was the formation of his company Porterhouse Media just about two years ago (late 2009) that made Porter feel as if he had truly “arrived.”

Since then, Porterhouse Media has become a real force on the marketing and advertising scene, working with a bevy of notable clients such as ESPN, the NBA, Round 2, VH1, Hyundai, FedEx, Puma, IBM, Wheaties and others.

These clients come to Steve Porter and Porterhouse Media to help them with their video and viral marketing initiatives with unique audio and visual compositions which are one-of-a-kind visuals to enhance the “cool factor” of any brand.

The work of Porterhouse Media is seen in TV shows and commercials, viral campaigns, events of all kinds, and elsewhere.

“Since forming Porterhouse Media, we've really seen things take off,” said Porter.  “We're working with companies, and on projects, we never thought possible.  People see our work, then want it for their brand.  It's fantastic, and we truly love what we do, which we really feel shows in all our work.”

Indeed, the work of Porterhouse Media in just the last several months alone has been impressive and noticeable.  A glimpse at some of the more prominent recent campaigns:

As for the second half of 2011 and beyond?

Porter and his crew at Porterhouse Media in Holyoke, Mass., are busy working with several new clients and their brands, producing video compositions that will be sure to entertain, engage and make their marks on consumers in the very near future.

Stay tuned.
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(Wednesday 13 July 2011)

Viral Videos Aren’t Made . . . Rather, They GO Viral

Wheaties FUEL Got My Own SpoonAnyone Can Throw A Video On The Internet, But Does That Make It Viral?

The impact a viral video can have in promoting a brand or product these days can be as effective, if not more so, than any other advertising medium.  How many times a day does someone e-mail you a viral video link, or a friend shares one on Facebook or Twitter – and of one often promoting a product?  But as easy as this seems, it's not.  Not every video is considered “viral.”  In fact, a common misconception is that viral videos are simply made.

Instead, videos go viral. But how?

“We treat every project like a completely unique entity,” said Master DJ Remixer Steve Porter, founder of Porterhouse Media and producer of some of the most memorable viral videos of all time.  “For a video to truly go viral – to be viewed by millions based on word of mouth – it has to be catchy, humorous and/or edgy, and truly different.  Something you'll remember.  And that's easier said than done.”

Indeed, we all have our favorite videos bookmarked on our computer.  But for every video you watch, there are millions you'll never see.

“Clients often say 'let's make a viral video,'” said Brett Baker, Associate Creative Director with GSD&M in Austin, Texas.  “We always try to temper that by explaining viral videos aren't made, but instead they go viral.”

And Baker should know.  He collaborated with Porter while a Senior Copywriter with Saatchi & Saatchi in New York earlier this year on a remix video for the new Wheaties FUEL cereal entitled “Got My Own Spoons.”  Featuring professional athletes Peyton Manning and Kevin Garnett, the spot recently broke into AdAge's vaunted “Viral Top 10” list.

For a video to have a chance of truly going viral, it takes a thoughtful approach of creativity and ingenuity.  It needs to “not” feel like a commercial, but rather something you're watching because you want to.  It needs to entertain and excite.  It needs to inspire people to share with friends (word of mouth, the impetus for any viral video).

Master these components, and that video you made could find itself going viral.
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