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PH Media’s Steve Porter in Maxim Magazine

You may remember Steve Porter from viral videos such as We Talkin ‘Bout Practice, and the Slap Chop Rap. He was kind enough to apply his mad skillz (with a “Z”, bitches!) to our Hometown Hotties and, well, just drool at the results for yourself.

How would you explain what it is you do?
I’m a DJ, music producer, and video editor. Typically I’m doing all these things at exactly the same time to create…whatever it is I create.

Now how do you explain to your parents what you do?
They didn’t always get what I was doing. In the beginning it just sounded like a bunch of techno noise coming from the basement. Now that my stuff is on TV, we’re suddenly speaking the same language.

What was the first mix you ever did?
The first audio remix I did was in 1997. It was a mashup of “Heaven is a Place on Earth” and “Let the Music Play.” The first video remix I ever tried was Little John versus the Fraggle Rock theme song
.
How do they sound to you now?
It’s embarrassingly bad. But looking back on early efforts offers perspective on how far you’ve come.

What’s your favorite so far?
The Bed Intruder mix stands out. The original video was already viral and the Gregory Brothers absolutely hit out of the park with their remix.

So how can a regular person make this stuff?
Start small. Bring a music track into iMovie and try to create a video sequence. I’d recommend some entry level music software like Garage Band. Musically, less is more and less is more catchy. Comb the front pages of YouTube or the Viral Video Chart. People are talking about that stuff. Add some musical fire and you could have a viral video.

What kind of software and hardware do you use to make your remixes?
I produce music in Ableton Live and do my video editing in Final Cut Pro. I do everything on a laptop.

How did you get started making video remixes?
I just wanted to add another dimension to my music. I always wanted to get into film scoring or video editing, but I never imagined I would be doing it like this.

Do you have any influences in the video remix culture?
I was sort of in my own sandbox when I started making video remixes, but there are some amazing artists out there are definitely influences: Eclectic Method, The Gregory Brothers, Pogo, and Mike Realm come to mind. And there’s a wave of new music video editors. I’m positive this is the just the beginning and we haven’t begun to push the envelope.

Do you perform regular DJ gigs?
For about 10 years I toured heavily, playing at clubs and festivals around the world, but in 2010 I had to slim down due to the workload at Porterhouse Media. Best gigs of 2010 were Coachella and Lollapalooza, and I’m hoping to do more festival gigs in 2011.

Do you preplan your sets or spin as the party unfolds?
I always prepare for my gigs, but I also leave gaps and prep for various scenarios. You never know, the party might be hoppin’ when you get on, or it might be dead. You want to be prepared for all situations.

With your songs, do the beats or the lyrics come first?
The lyrics and the beat go hand in hand when I begin a piece. I usually figure out the lyrics I have available to me. Then I’ll build a beat inspired by a concept. I begin to write the baseline and melodies after that. My creative process is a bit like sculpting—I add and subtract material until I get what I’m looking for.

What’s next for you?
I’d love to collaborate with a pop vocalist to see what would happen. I’ve spent so much time in the trenches making underground dance music. Now I’m deep in the media world, but I’d love to try and bring something cool to the masses.

The party’s over. What do you play to clear the room?
Crystal Waters, “Come on Down.” It samples the Price is Right theme song. It’s atrocious and hilarious at the same time. People leave laughing, or laughing at you.

PorterHouse Media’s Steve Porter featured in Sports Illustrated

Speaking off the cuff has never been as risky as in the YouTube age, in which a postgame gaffe could become aSportsCentersound bite—or worse, a catchy song. Some badly behaving coaches and athletes can thank Amherst, Mass., native Steve Porter, 32, for ensuring their antics won’t soon be forgotten. Last year Porter first mixed a hip-hop beat with Auto-Tuned versions of then 76ers guard Allen Iverson’s 2002 “Practice?!” rant and former Colts coach Jim Mora’s 2001 “Playoffs?!” tirade. He posted the result, calledPress Hop, on YouTube, and within months Porter says he went from being “just a guy in a laboratory” to the founder of PorterHouse Media.

In 2010 Porter’s video remixes—featuring everyone from Ray Lewis to the boys of NASCAR—aired on ESPN,Hockey Night in Canadaand in promos for the NBA; and in July he culled from the ripe press conferences of LeBron, Tiger and Brett Favre forPress Hop 2. (Yes, he saw Derek Anderson’s recent rant; and yes, he’s working on it.) Altogether his clips have garnered more than 22 million views on YouTube. Gird your loins, athletes. Steve Porter is watching.

Written by Rebecca Shore for SI.

Read more: http://sportsillustrated.cnn.com/vault/article/magazine/MAG1179924/index.htm#ixzz18DK9pnhW

PH Media mixes up hockey rivalry for a new audience

Do yourself a favour. Next time you’re on your computer, go to YouTube, type in ‘DJ Steve Porter HNIC’ and just watch. You’ve likely never seen anything like it. Unless, of course, you were among the nearly 12 million viewers to see Porter’s Slap Chop mix or the three million viewers to see his Allen Iverson video.

Anyway, Porter is the guy responsible for the video setting up the Toronto Maple Leafs game against the Montreal Canadiens on Hockey Night in Canada this past Saturday. The one-minute clip focused on the rivalry between the two Original Six teams by mashing Bob Cole’s voice and athletes’ interviews from back in the day with music. The end product is something quite unique and dare we say, cutting edge.

“I’ve been coming to Canada for a long time as a DJ — I’ve been to Vancouver lots of times playing at Celebrities and other clubs — but it’s pretty wild to enter the market from a different angle,” said Porter, who was consistently ranked among the world’s best DJs for most of this decade. “The sports stuff is a totally different audience, 180 degrees compared to the club scene, but fans are just as passionate, so it’s been a lot of fun. I used to watch Hockey Night [in Canada] from my hotel when touring and now to be a part of it is pretty special.”

Porter burst into the mainstream with Rap Chop on April 25, 2009. Within a few days the remixed and auto-tuned clips of Vince Offer’s Slap Chop infomercial went viral and Porter was en route to becoming a household name.

“That was my big coming out party,” said Porter, 32, who was born in Amherst, Mass., and is a longtime Bruins fan. “I did Iverson after that and then it went completely crazy. Now, I was doing interviews with Fox News and ESPN. It was nuts, it was just insane in terms of what happened. I had like a million views after six days and my life completely changed.”

For the better. No more flights from New York to Mexico for gigs on Friday and Saturday nights, for one. He’s since founded PorterHouse Media, a multimedia production company that focuses on unique audio and visual compositions. The NFL, NBA, Disney, ABC, FedEx, TMZ and VH1 are just some of his clients.

Now you can add HNIC to the er, mix. Porter sent a sample video to the producers of the show this summer and it didn’t take long before they signed him to a six-video deal.

“Our mandate is to connect with viewers,” said Trevor Pilling, executive producer of HNIC. “We have many different characters … and what DJ Steve Porter does is leading edge and is good for our younger demographic and old because he provides good content which appeals to everybody.”

The next one will be released this Saturday and will star none other HNIC’s biggest character.

“Don Cherry is just perfect for this — he’s John Madden, but just a lot more flamboyant,” said Porter, adding the other four mash-ups will be shown in 2011, the final two during the Stanley Cup playoffs. “The way he talks — he just lets it fly. He’s totally unchecked.”
Read more: http://www.vancouversun.com/sports/Steve+mixes+hockey+rivalry+audience/3972032/story.html#ixzz186XrAL1r

PorterHouse Media + Steve Porter Tackle Hockey Night in Canada


Forty video uploads. More than 22 million hits total. Endless entertainment at YouTube parties.

And you’ll never look at Allen Iverson or the Slap Chop guy the same way again.

Yes, we’re talking about DJ Steve Porter. And hockey fans can rejoice — he’s taking his act to Hockey Night in Canada, starting on Saturday with a special opening to the Toronto Maple Leafs-Montreal Canadiens matchup (CBC, CBCSports.ca, 7 p.m. ET).

If you clicked on this story because you saw his name, you don’t need an introduction.

But if you haven’t seen his videos yet, do yourself a favour and watch this. We’ll wait for you to get back.

Congratulations. You are now approximately the 3,254,297th person to have watched that video. And now you know exactly what Porter is all about: remixing and autotuning clips for dramatic and/or hilarious effect.

Ever since Porter, a widely-touring DJ for years before his YouTube explosion, decided to act on an itch to try “something different” a couple years ago, the internet hasn’t been the same.

“I was just experimenting with really corny stuff,” he told CBCSports.ca. “Eventually I just started breaking through, making little impacts here and there, released a video called Slap Chop Rap which went really big.”

How big? Eleven million YouTube hits big. Mainstream media big. “Dude you gotta see this video” big.

The music-sports shake

Porter, 32, decided to make a sports-themed remix soon after. That’s when Press Rap was born.

“With sports especially, more than in most industries, you have so many superstars, so many egos, so much great content, so much action, so much love and passion for one thing,” Porter said. “It’s more or less taking two awesome things, music and sports, putting it into a blender, shaking it up and having a music-sports shake.”

Two years, numerous uploads and a brand new company later, Porter has had the NBA, NFL, and others knocking on his door seeking his remixing talents.

Which brings us to hockey, a sport the Massachusetts native fell in love with after countless hours of using the wraparound trick while playing NHL ’93 for the Sega Genesis.

“I watched Bruins hockey on TV, but when I started playing Sega Genesis that’s when I really, really started getting hockey fever,” Porter said. “I don’t know if it’s a good thing or bad thing, but I learned so much through playing it on a TV set. I became a huge fan and understood the game so much more.”

Now he’s set to tackle HNIC, starting with the tradition-rich material of the classic Habs-Leafs rivalry. His take on the matchup will open the CBC Hockey Night broadcast on Saturday.

“I would travel to Canada and watch Hockey Night in Canada on TV when I was in hotels, when I was touring [as a DJ],” Porter said. “And to be able to actually work alongside Hockey Night in Canada … I couldn’t be more excited about it.

“It’s an experience I could never imagine undertaking a couple years ago.”

And anyone asking the obvious question will like this answer.

“I definitely want to do a Don Cherry remix,” Porter said.

“The way he talks — he just lets it fly. He’s unchecked,” he said. “To me he’s like one of the Godfathers of the sport. He can say what he wants to say … and I think that’s why he has great material to work with.”

Read more: http://www.cbc.ca/sports/hockey/story/2010/11/19/sp-porter-hnic.html#ixzz17S83Oa2

Porterhouse Media & Goodby, Silverstein & Partners win Gold & Silver at Sports Media Marketing Awards

GOLD
NBA Mashups – Clutch
Goodby, Silverstein & Partners & Porterhouse Media

CREDITS
Creative Director: Jamie Barrett, Goodby, Silverstein & Partners
Associate Creative Director: Stefan Copiz, Goodby, Silverstein & Partners
Associate Creative Director: Paul Charney, Goodby, Silverstein & Partners
Art Director: Devin Sharkey, Goodby, Silverstein & Partners
Copywriter: Craig Mangan, Goodby, Silverstein & Partners
Executive Producer: Tod Puckett, Goodby, Silverstein & Partners
Producer: Timothy Plain, Goodby, Silverstein & Partners
Account Director: Tanin Blumberg, Goodby, Silverstein & Partners
Account Manager: Nathan Shamban, Goodby, Silverstein & Partners
Assistant Account Manager: Kyle Caruso, Goodby, Silverstein & Partners
Production Company: NBA Entertainment
Editorial Company: GSP Post PorterHouse Media, GSP Post PorterHouse Media
Archival Footage: NBA Entertainment, NBA Entertainment
Editor: DJ Steve Porter, GSP Post PorterHouse Media
Assistant Editor: Timothy Plain, GSP Post/PorterHouse Media
Final Music: DJ Steve Porter, GSP Post PorterHouse Media

SILVER
NBA Mashups – Unity
Goodby, Silverstein & Partners

CREDITS
Creative Director: Jamie Barrett, Goodby, Silverstein & Partners
Associate Creative Director: Stefan Copiz, Goodby, Silverstein & Partners
Associate Creative Director: Paul Charney, Goodby, Silverstein & Partners
Art Director: Devin Sharkey, Goodby, Silverstein & Partners
Art Director: Craig Mangan, Goodby, Silverstein & Partners
Executive Producer: Tod Puckett, Goodby, Silverstein & Partners
Producer: Jake Grand, Goodby, Silverstein & Partners
Account Director: Tanin Blumberg, Goodby, Silverstein & Partners
Account Manager: Nathan Shamban, Goodby, Silverstein & Partners
Assistant Account Manager: Kyle Caruso, Goodby, Silverstein & Partners
Production Company: NBA Entertainment
Editorial Company: GSP Post PorterHouse Media
Archival Footage: NBA Entertainment
Editor: DJ Steve Porter, GSP Post PorterHouse Media
Editor: Erik Johnson, GSP Post/PorterHouse Media
Assistant Editor: Nat Fuller, GSP Post PorterHouse Media

Full list of winners can be found here – http://prod.promaxbda.org/smm/awards/winners.aspx

ESPN Utilizes Porterhouse Media


ESPN Utilizes DJ Steve Porter’s PorterHouse Media to Create Weekly Video Remixes for NFL Season

NEW YORK, Nov. 4, 2010 /PRNewswire/ — PorterHouse Media, the production company founded by master video remixer DJ Steve Porter, will create a series of ten videos that will air on ESPN in conjunction with the weekly NFL games. After creating videos that aired as the 2010 NBA Playoff/Marketing Campaign, the 2010-2011 NFL season allowed PorterHouse Media to again successfully bridge sports and music.
“Our production team at PorterHouse Media has thoroughly enjoyed the past projects we have collaborated on with ESPN, and both the team and myself are very excited for this next challenging opportunity to create something special for the 2010-11 NFL season.”- Steve Porter
On September 9th, Steve appeared live on ESPN’s “NFL Countdown,” where he debuted “Get Your Popcorn Ready,” a mash-up of NFL’s stars Terrell “T.O.” Owens and Chad Ochocinco. With the release of this video, ESPN filmed and aired an exclusive “Behind the Scenes” look at Steve Porter in his studio, illustrating how he creates his remixes.
PorterHouse also created “That’s My Brother,” which premiered on September 19th. This revolved around Eli and Peyton Manning (brothers who are among the NFL’s best quarterbacks) and debuted right before they went head-to-head in a New York Giants/Indianapolis Colts match up.
The latest PorterHouse creation debuted last Sunday, October 31st on NFL Countdown. Titled “One Clap,” it revolves around Minnesota Vikings’ Randy Moss. The most successful of the weekly NFL videos so far, “One Clap” has over 1,000,000 views on YouTube in just a couple of days and remains on the front page of YouTube Sports. This video’s outstanding response is evidence of this campaign’s continued success; sports and music fans alike are waiting each week for the latest PorterHouse video remix!
For interview requests, please contact Lindsay Tillis at Brandsway Creative: (212) 966-7900/ LT@BrandswayCreative.com
PorterHouse Media: PorterHouse Media is a full service multi-media production company headquartered in Holyoke, Massachusetts. Our mission is to deliver high quality entertainment through unique audio and visual compositions. Our founder Steve Porter has been credited with being the pioneer in this field. On the cutting edge of viral marketing and advertisement, PorterHouse Media offer spontaneous word of mouth enthusiasm. PorterHouse Media has created a fresh and exciting marketplace to reinvent the “cool factor” of any company or brand. Please visit www.porterhousemedia.com for more info.
SOURCE PorterHouse Media
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