Do yourself a favour. Next time you’re on your computer, go to YouTube, type in ‘DJ Steve Porter HNIC’ and just watch. You’ve likely never seen anything like it. Unless, of course, you were among the nearly 12 million viewers to see Porter’s Slap Chop mix or the three million viewers to see his Allen Iverson video.
Anyway, Porter is the guy responsible for the video setting up the Toronto Maple Leafs game against the Montreal Canadiens on Hockey Night in Canada this past Saturday. The one-minute clip focused on the rivalry between the two Original Six teams by mashing Bob Cole’s voice and athletes’ interviews from back in the day with music. The end product is something quite unique and dare we say, cutting edge.
“I’ve been coming to Canada for a long time as a DJ — I’ve been to Vancouver lots of times playing at Celebrities and other clubs — but it’s pretty wild to enter the market from a different angle,” said Porter, who was consistently ranked among the world’s best DJs for most of this decade. “The sports stuff is a totally different audience, 180 degrees compared to the club scene, but fans are just as passionate, so it’s been a lot of fun. I used to watch Hockey Night [in Canada] from my hotel when touring and now to be a part of it is pretty special.”
Porter burst into the mainstream with Rap Chop on April 25, 2009. Within a few days the remixed and auto-tuned clips of Vince Offer’s Slap Chop infomercial went viral and Porter was en route to becoming a household name.
“That was my big coming out party,” said Porter, 32, who was born in Amherst, Mass., and is a longtime Bruins fan. “I did Iverson after that and then it went completely crazy. Now, I was doing interviews with Fox News and ESPN. It was nuts, it was just insane in terms of what happened. I had like a million views after six days and my life completely changed.”
For the better. No more flights from New York to Mexico for gigs on Friday and Saturday nights, for one. He’s since founded PorterHouse Media, a multimedia production company that focuses on unique audio and visual compositions. The NFL, NBA, Disney, ABC, FedEx, TMZ and VH1 are just some of his clients.
Now you can add HNIC to the er, mix. Porter sent a sample video to the producers of the show this summer and it didn’t take long before they signed him to a six-video deal.
“Our mandate is to connect with viewers,” said Trevor Pilling, executive producer of HNIC. “We have many different characters … and what DJ Steve Porter does is leading edge and is good for our younger demographic and old because he provides good content which appeals to everybody.”
The next one will be released this Saturday and will star none other HNIC’s biggest character.
“Don Cherry is just perfect for this — he’s John Madden, but just a lot more flamboyant,” said Porter, adding the other four mash-ups will be shown in 2011, the final two during the Stanley Cup playoffs. “The way he talks — he just lets it fly. He’s totally unchecked.”
Read more: http://www.vancouversun.com/sports/Steve+mixes+hockey+rivalry+audience/3972032/story.html#ixzz186XrAL1r