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ESPN Utilizes Porterhouse Media


ESPN Utilizes DJ Steve Porter’s PorterHouse Media to Create Weekly Video Remixes for NFL Season

NEW YORK, Nov. 4, 2010 /PRNewswire/ — PorterHouse Media, the production company founded by master video remixer DJ Steve Porter, will create a series of ten videos that will air on ESPN in conjunction with the weekly NFL games. After creating videos that aired as the 2010 NBA Playoff/Marketing Campaign, the 2010-2011 NFL season allowed PorterHouse Media to again successfully bridge sports and music.
“Our production team at PorterHouse Media has thoroughly enjoyed the past projects we have collaborated on with ESPN, and both the team and myself are very excited for this next challenging opportunity to create something special for the 2010-11 NFL season.”- Steve Porter
On September 9th, Steve appeared live on ESPN’s “NFL Countdown,” where he debuted “Get Your Popcorn Ready,” a mash-up of NFL’s stars Terrell “T.O.” Owens and Chad Ochocinco. With the release of this video, ESPN filmed and aired an exclusive “Behind the Scenes” look at Steve Porter in his studio, illustrating how he creates his remixes.
PorterHouse also created “That’s My Brother,” which premiered on September 19th. This revolved around Eli and Peyton Manning (brothers who are among the NFL’s best quarterbacks) and debuted right before they went head-to-head in a New York Giants/Indianapolis Colts match up.
The latest PorterHouse creation debuted last Sunday, October 31st on NFL Countdown. Titled “One Clap,” it revolves around Minnesota Vikings’ Randy Moss. The most successful of the weekly NFL videos so far, “One Clap” has over 1,000,000 views on YouTube in just a couple of days and remains on the front page of YouTube Sports. This video’s outstanding response is evidence of this campaign’s continued success; sports and music fans alike are waiting each week for the latest PorterHouse video remix!
For interview requests, please contact Lindsay Tillis at Brandsway Creative: (212) 966-7900/ LT@BrandswayCreative.com
PorterHouse Media: PorterHouse Media is a full service multi-media production company headquartered in Holyoke, Massachusetts. Our mission is to deliver high quality entertainment through unique audio and visual compositions. Our founder Steve Porter has been credited with being the pioneer in this field. On the cutting edge of viral marketing and advertisement, PorterHouse Media offer spontaneous word of mouth enthusiasm. PorterHouse Media has created a fresh and exciting marketplace to reinvent the “cool factor” of any company or brand. Please visit www.porterhousemedia.com for more info.
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PorterHouse Media’s Steve Porter set to Fire Up ‘Midnight Madness’

Champaign, Ill.-The University of Illinois men’s basketball team will host Illini Madness on Friday, Oct. 15, at Huff Hall, with doors opening at 10 p.m. The event will be free and open to the general public.

“Two of my goals for this year’s Madness event were to place a strong emphasis on student attendance and create a very loud and energized atmosphere for our players to enjoy,” Fighting Illini men’s basketball coach Bruce Weber said. “We believe Huff Hall is the best place to make that happen. We’ve seen tremendous growth in student season tickets the past two years, so having Illini Madness right in the heart of campus at Huff also is a nice reward for the Orange Krush and other Illinois students who buy season tickets.”

Much of the volume at Illini Madness will emanate from DJ Steve Porter, one of the nation’s most popular club DJs. A huge sports fan, Porter decided to combine his love of sports and music in a cutting-edge manner that has made him one of YouTube’s biggest sensations. His YouTube videos have been viewed more than 20 million times.

The popularity of Porter’s videos has led to work with many well-known brands. Porter, of PorterHouse Media, created the 2010 NBA Playoffs television ad campaign and his work for ESPN includes video remixes for Sunday NFL Countdown and SportsNation, among other projects. Porter’s work as a DJ includes appearances at Lollapalooza, Miami’s Ultra Music Festival, and the Coachella Valley Music and Arts Festival.

“We are excited to add one of the nation’s top DJs to Illini Madness,” Assistant Director of Athletics Chris Hanna said. “Steve Porter has created a very unique niche in music, sports and technology. Illinois students will love the electric atmosphere Porter creates inside the confines of Huff Hall.”

Illini Madness will feature the shooting contest and dunk contest fans have come to expect from the Fighting Illini. Player introductions will be followed by the traditional scrimmage that marks the first practice of the year.

Doors will open at 10 p.m. and the event will begin when the building reaches capacity. That start time incorporates the time it will take the Division of Intercollegiate Athletics to clear the building and prepare Huff Hall for Illini Madness following the Illinois-Purdue volleyball match. That match begins at 7 p.m. and should end around 9 p.m. Illinois officials anticipate fans will begin lining up for Madness early due to the building’s limited capacity of less than 4,500.

Additionally, the annual Orange & Blue Scrimmage will be enhanced this year, allowing people that cannot attend Illini Madness to see some of the popular Madness elements. A shooting contest and dunk contest will be added to the Sunday, Oct. 24, Orange & Blue Scrimmage along with enhanced player introductions. Tickets for that event are on sale now for $10 at FightingIllini.com.

http://www.globe-democrat.com/news/2010/sep/30/illinois-mens-basketball-hosts-illini-madness/

PorterHouse Media’s Fall 2010 Works Are Heating Up

The Fall of 2010 has has brought in a diverse body of work for the PorterHouse Media team, so keep your eyes and ears peeled here and on our clients TV shows and websites as the fresh goods are delivered.

PH Media fave ESPN has contracted us for a series of segments for their “NFL Countdown” show that airs at 11AM EST every Sunday during the NFL season.

E! Entertainment Television has also returned to the mix, with PH Media being tapped to put one of the most watched talk shows, “Chelsea Lately,” and add some fun to the already hilarious host, Chelsea Handler in a series of TV spots.

PH Media has also just wrapped a very special NFL coaches remix project for Victor 1, that will include: Mike Ditka, Rex Ryan, Sean Payton, and Mike Singletary.

These are just a few of the many exciting projects kicking off this Fall, stay tuned for more updates!

Lollapalooza Day 2 via The Chicagoist

“We started our day online with Steve Porter, a prolific DJ who seemingly never stops making remixes or productions of his own. Despite the droves of hungover people trudging about, Porter energized the crowd with an airtight mix that incorporated some visuals as well. It was a promising start to a long day ahead.” The full story can be read here.

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