HOLYOKE, Mass. (June 22, 2011) — Master video remixer DJ Steve Porter, founder of the acclaimed PorterHouse Media production company, has been honored with a prestigious D&AD Award for his collaboration with the National Basketball Association in producing an ad campaign featuring a series of “mashups” highlighting the 2010 NBA Finals.
Porter was honored as Music Composer of the campaign, which were produced by Goodby, Silverstein & Partners, under the category “Use of Music for Film Advertising.”
The series of mashups highlighted the great history of the NBA Finals, as the NBA wrote in its description of the campaign:
Jay-Z owns a portion of the New Jersey Nets. Marvin Gaye sang the greatest version of the national anthem at the 1983 NBA all-star game. And Shaq likes to rap . . . well . . . sorta. Most NBA players use music to pump themselves up or focus before every game. Music and the NBA just seem to go really well together. Last year (2010), we officially embraced this musical synergy and partnered with DJ Steve Porter to produce a TV campaign of ‘mashups.’ These songs have celebrity singers. The vocals are the actual sound bites of players and coaches from the NBA put to beats.
The annual D&AD Awards (D&AD stands for “Design and Art Direction”) are recognized worldwide as the standard for creative excellence in design and advertising. Based in London, D&AD is an educational charity to promote the best in design and advertising.
“This is a big-time award in our field, and I couldn’t be more excited to bring one home for the team,” said Porter. “Working with the NBA was a terrific honor, and mixing music with footage of such greats as Micheal Jordan, Magic Johnson, Larry Bird, Bill Walton and Bob Cousy was a dream come true for me as a lifetime Boston Celtics fan.”
Porter and PorterHouse Media has long had a unique ability to bridge sports with music in creating unique, engaging, and eye-catching music-video compositions, producing a multitude of work for ESPN, including the popular “Monthly Mashup” on SportsCenter, as well as NBC Sports, the world champion Dallas Mavericks, TMZ, VH1, New York Knicks, E!, Puma, Maxim, Wheaties and others.
PHM also develops custom solutions tailored for specific needs and wants based on a variety of other clients, such as FedEx, Hyundai, Disney, Mighty Fine Burgers, Lotus Notes, Doc Bottom’s Aspray, and others.
ABOUT PORTERHOUSE MEDIA
PorterHouse Media is a full service multi-media production company headquartered in Holyoke, Mass., and with offices in Los Angeles and Toronto. Its mission is to deliver high quality entertainment through unique audio and visual compositions. Founder DJ Steve Porter is one of the world’s most noted master video remixers, and has been credited with being the pioneer in this field.
On the cutting edge of viral marketing and advertisement, PorterHouse Media offers spontaneous word of mouth enthusiasm. PorterHouse Media has created a fresh and exciting marketplace to reinvent the “cool factor” of any company or brand.
Launched only in early 2010, PorterHouse Media has already amassed a lengthy client list, with many more coming on board each month.
For more information; Online: www.porterhousemedia.com / Twitter: @porterhousemdia / Facebook: http://www.facebook.com/porterhousemedia. Media inquiries contact Marcus at email@example.com or call 973-553-9463.