DJ Steve Porter Premieres Team USA and Muhammad Ali Video In London At The Olympics

For the first time, the United States Olympic Committee, USOC, has commissioned DJ Steve Porter and PorterHouse Media to produce two videos.  One to promote Team USA in the London 2012 Summer Olympics and the other to tribute Muhammad Ali.

DJ Steve Porter, world–renowned master video remixer and founder of production company Porterhouse Media, presented Team USA and its athletes in a creative and energetic video remix at the USA Gala in London, Thursday, July 26th, the day before the Olympic games begin. He also presented a highlight tribute video remix to Muhammad Ali, also requested by the USOC.

“When the USOC asked us to help promote Team USA this summer, I couldn’t believe it!” said Porter. “This is huge for us. There isn’t anything more honorable than representing the United States and one of its most famous boxing athletes of all time. The Ali video has been on my wish list for some time now.”

With increased competition this year, the video remix is designed to hype up the U.S. teams and athletes as well as their supporting fans.  The United States has won a medal in every sport scheduled to partake in this year’s Olympic Games except for badminton, team handball, and table tennis.

Porter’s second video highlighted Ali’s 1960 Olympic gold medal win in boxing and his 1996 participation in the torch lighting, among several other key moments throughout the athlete’s career.  Since his retirement, Ali has committed much of his time to philanthropy and has been raising funds for the Muhammad Ali Parkinson Center in Phoenix, Ariz.

The official dates of the Games of XXX Olympiad are Friday, July 27, through Sunday, August 12, 2012.  NBC will broadcast 272.5 hours of coverage and the TV listings can be found on the NBC Olympics website.

Team USA Video

Muhammad Ali Video

In addition to his work with the United States Olympic Committee, DJ Steve Porter has also been hired to create unique and engaging video remixes for the NBA, NFL, ESPN, Puma, NBC, ABC, Hasbro, among many others.


PorterHouse Media is a full service multi-media production company headquartered in Holyoke, Mass., and with offices in Los Angeles and Toronto. Its mission is to deliver high quality entertainment through unique audio and visual compositions. Founder DJ Steve Porter is one of the world’s most noted master video remixers, and has been credited with being the pioneer in this field.

On the cutting edge of viral marketing and advertisement, PorterHouse Media offers spontaneous word of mouth enthusiasm. PorterHouse Media has created a fresh and exciting marketplace to reinvent the “cool factor” of any company or brand.

Launched only in early 2010, PorterHouse Media client list includes ESPN, ABC, NBC, Disney, IBM, Hockey Night In Canada, E!, Cisco, Nickelodeon to name a few.

For more information; Online: / Twitter: @porterhousemdia / Facebook: Media inquiries contact Bethany at or call 413-650-5455 x 514.